How One Indian Mom Turned Her Struggle Into a Solution for Thousands of Parents

A story every Indian parent will see themselves in-full of love, frustration, tradition, and one powerful idea.

🎯 THE HERO OF OUR STORY

It’s not a celebrity, not a fashion designer-not even a brand.

It’s the Indian parent.

Tired. Busy. Overwhelmed. But still dreaming of dressing their little one in something beautiful for those once-in-a-lifetime moments-naming ceremonies, birthdays, temple visits, weddings.

They want it to be perfect.
But between sleepless nights and last-minute rituals, who has time to hunt for that “just right” outfit?

💔 THE PROBLEM

Let’s be honest-ethnic wear for kids has been broken for years.

• No ready-to-wear traditional clothes for newborns

• Rough fabrics that irritate sensitive baby skin

• The “custom-made” route? Expensive, stressful, and always cutting it close

• And even when you find something-it rarely fits well, feels outdated, or worse, makes your baby uncomfortable

Parents didn’t have real options.
They had to settle.

Until now.

💡 THE SPARK

A new mother, barely a few weeks postpartum, preparing for her newborn son’s naming ceremony. She’s exhausted, healing, hopeful. She wants something beautiful. Something soft. Something worthy of the moment.

And the market gives her… nothing.
No ready sizes. No soft linings. No help.
So she does what most Indian moms do-she makes do. She custom-stitches an outfit herself.

But that seed is planted
“Why isn’t there a brand that already thought of this?”

🧠 THE EXPERTS WHO GET IT

Uma wasn’t just a mom. She and her husband, Balajee, were also textile engineers. Raised in the world of looms and yarns. Educated at PSG Tech. Armed with diplomas in design and textile science.

They understood fabric.
They knew production.
More importantly-they felt the problem. Personally.

And they knew how to solve it-not just for their son, but for every Indian parent who’d ever struggled like they did.

🧵 THE SOLUTION – NESAVU

In 2019, they launched The Nesavu-with one simple promise 

“You don’t have to settle anymore.”

A children’s brand that would finally blend 

• Soft, ready-to-wear ethnic clothes for newborns to 12-year-olds

• Thoughtful sizing (14+ size sets!) fit-tested on real Indian kids

• Modern cuts with cultural charm

• Small batch production for high quality, limited designs

• And most importantly  no compromise on comfort

They wanted to bring boutique-level care to everyday parenting-making ethnicwear a joy, not a job.

💥 THE RESPONSE

Their first collection debuted at the CODISSIA Expo in Coimbatore. They didn’t expect much.

But the crowd? They got it.
Parents swarmed the stall.
Word spread faster than they could restock.

• Orders began pouring in from across Tamil Nadu

• WhatsApp groups shared photos

• Within months, The Nesavu won a Kidstoppress Award

• Soon, even international orders arrived-from Dubai, Canada, Singapore

All without a single celebrity endorsement. Just real moms telling other moms
“This brand understands us.”

🛠 THE OBSTACLES

Then came COVID.

Just months into their dream, lockdowns brought everything to a halt. They’d moved into a big rented warehouse. Inventory was frozen. Bills stacked up.

They had every reason to quit.
But they didn’t.

They bootstrapped. Launched tiny stores in Salem, Tirupur, and eventually Coimbatore. Did expos. Listened closely to their customers.

And they held onto their reason why
“No parent should have to scramble last-minute for something so special.”

🌱 THE GROWTH

As the world opened back up, so did their dreams.

• They expanded to lehenga cholis, sheraras, and 3-piece boys sets

• Launched a newborn-specific line for naming ceremonies and first birthdays

• Built an Instagram family of 300K+ parents

• Gained the trust of 50,000+ loyal families across India and beyond

• Created collections that celebrate every moment-naming ceremonies, first steps, temple visits, half-birthdays

Every launch wasn’t just a product drop. It was an emotion-packaged in zari and soft cotton.

💖 THE HEART

Even as they grew, Uma and Balajee never forgot where it all began-with a mother looking for a dress for her newborn.

So they gave back.

• Donated baby dresses to government hospitals in Coimbatore

• Supported tribal families with festive clothing

• Ran flash sales that made 520 orders happen in one hour-making beautiful wear accessible to more parents

Because for The Nesavu, it’s never just about clothes.
It’s about care. It’s about community.

🧵 Final Thoughts  It Was Never About Us

It’s about you.
The parents are juggling rituals and routines.
The moms who want something soft and stylish.
The dads googled “baby silk dress online India” at midnight.

You’re the real story.
We’re just the thread tying it all together.

👉 Explore our latest newborn and kidswear collections at www.thenesavu.com