May 04, 2025

Hello Erode-The Biggest Indie Kidswear Store is Here!

The Nesavu Erode store front with bright yellow border, wide entrance, and spacious parking area – traditional kidswear store in Tamil Nadu.

Beautiful display of Traditional silk frocks by The Nesavu at the Erode store, neatly arranged on hangers with vibrant colors and elegant alignment.

Beautiful display of Kanjivaram silk frocks by The Nesavu at the Erode store, neatly arranged on hangers with vibrant colors and elegant alignment.

Beautiful display of Party silk frocks by The Nesavu at the Erode store, neatly arranged on hangers with vibrant colors and elegant alignment.

Ribbon-cutting ceremony of The Nesavu Erode store, led by S. Vijayalakshmi. Also seen in the photo are Mr. R. Jawahar, Mr. R. Srinivasan, and A.M. Subramani – Directors of PSR Silk Sarees, along with Krithika Shivakumar, Managing Trustee of Indian Public School and Aram Foundation. The Nesavu founders Balajee and Uma Balajee, along with their son Danvanth Balajee, are also present

In Search of a Kidswear Store That Feels Like Home? Erode, We’ve Got You Covered.

After months of planning, fixing, and countless last-minute runs, The Nesavu’s Erode store is now open.
It’s not just another store it’s our biggest space yet and a heartfelt answer to what so many Erode families kept telling us:

“Please come here… we need something like this for our kids.”

So here we are right in Palayapalayam with a store that brings together comfort, tradition, and ready-to-wear options for children from newborn up to 12 years.

Mr Rahul at The Nesavu Erode store opening.

Mr. Balajee and Uma Balajee, founders of The Nesavu, in conversation with Mr. R. Jawahar, Director of PSR Silk Sarees, during the Erode store opening.

Mrs Uma Balajee, Co Founder of The Nesavu, in conversation with Mr. R. Srinivasan, Director of PSR Silk Sarees, during the Erode store opening.

The Nesavu Co Founder Uma Balajee along with Kirthika Shivkumar Managing Trustee, Arram Charity Trust, Edupreneur , Executive Director The Indian Public school, Executive Director, CK Medical Center Hospital c k hospital

The Nesavu Family In talk with Kirthika Shivkumar Managing Trustee, Arram Charity Trust, Edupreneur , Executive Director The Indian Public school, Executive Director, CK Medical Center Hospital c k hospital

Mrs S. Vijayalakshmi along with Co Founder of The Nesavu Uma Balajee and Kirthika Shivkumar Managing Trustee, Arram Charity Trust, Edupreneur , Executive Director The Indian Public school, Executive Director, CK Medical Center Hospital c k hospital

Mr. R. Srinivasan, Director of PSR Silk Sarees, pictured with Mr. C.S. Balajee, Founder of The Nesavu, during the Erode store opening ceremony.

Guest members gathered at The Nesavu Erode store opening ceremony, celebrating the launch with the founders and well-wishers.

A Special Speech By Kirthika Shivkumar Managing Trustee, Arram Charity Trust, Edupreneur , Executive Director The Indian Public school, Executive Director, CK Medical Center Hospital c k hospital

Nesavu Co Founder Uma Balajee hugs , Kirthika Shivkumar Managing Trustee, Arram Charity Trust, Edupreneur , Executive Director The Indian Public school, Executive Director, CK Medical Center Hospital c k hospital

The Nesavu Founder C.S. Balajee and Co-founder Uma Balajee felicitating the chief guest during the Erode store opening ceremony.Kirthika Shivkumar Managing Trustee, Arram Charity Trust, Edupreneur , Executive Director The Indian Public school, Executive Director, CK Medical Center Hospital c k hospital

Uma Balajee, Co-founder of The Nesavu, looking at the chief guest’s mobile as she shows something during the Erode store opening. Kirthika Shivkumar Managing Trustee, Arram Charity Trust, Edupreneur , Executive Director The Indian Public school, Executive Director, CK Medical Center Hospital c k hospital

In this picture there are Ragavi Ravichandran Founder 105 Degree.in and Janani Eswar Founder of Noolizhai Studio Customers browsing through the newly launched products at The Nesavu Erode store, exploring outfits displayed on hangers during the opening day with vibrant footfall.

Customers browsing through the newly launched products at The Nesavu Erode store, exploring outfits displayed on hangers during the opening day with vibrant footfall. in this picture Vinitha Jawahar Priyasagaram

Kirthika Shivkumar Managing Trustee, Arram Charity Trust, Edupreneur , Executive Director The Indian Public school, Executive Director, CK Medical Center Hospital c k hospital

In Search of Something That Blends Culture and Everyday Comfort?

Whether it’s for a wedding, a school ethnic day, or just a happy outing we’ve always felt that finding Indian clothes for kids was either too last-minute, too uncomfortable, or too complicated.

That’s why The Nesavu Erode carries:

Newborn silk frocks for naming and milestone events
Printed cotton frocks and Indo-western sets for school or casual use
Sibling combos, boys’ shirts, and gifting options all ready to wear, no extra stitching stress

We’ve handpicked and curated every piece, just like we’d do for our own children.

In this picture there are Ragavi Ravichandran Founder 105 Degree.in and Janani Eswar Founder of Noolizhai Studio are talking

In Search of a Space That Holds Meaning?

This isn’t just a showroom. Every wall, every board, every photo has a story behind it.

There’s a board that shares our brand story not written by a marketing team, but by us the people behind the brand who built this from scratch, one collection at a time.

Harinandhini & Sangeeth, founder and creative head of HAY! Clothing, during the nesavu Erode store opening ceremony.

In Search of People Who Make a Difference, Quietly?

We had the honour of inviting Ms. Kirthika Shivkumar as our Chief Guest to open the store.

She carries so many roles—Managing Trustee of Arram Charity Trust, Executive Director of TIPS Schools and CK Medical Center—and yet walks in with such warmth and humility

A woman of strength, warmth, and quiet grace she stood beside us not just as a guest, but as someone we look up to.

“She speaks softly, but with clarity. She handles so many roles and yet remains grounded, kind, and thoughtful. That’s what inspired me the most.”

She reminded us that leadership doesn’t always need volume sometimes, it’s the calm presence that leaves the deepest mark.

Family photo of The Nesavu founders during the Erode store opening — featuring C.S. Balajee (Founder), Uma Balajee (Co-founder), and their son Danvanth Balajee, captured during a proud milestone moment.

Janani Eswar Founder of Noolizhai Studio and Gowtham From Gowtham Kumar Textiles Vembadithalam, Its a family Picture Husband And Wife Picture

C.S. Balajee and Uma Balajee, founders of The Nesavu, pictured alongside Harinandhini Sangeeth, founder and creative head of HAY! Clothing, during the Erode store opening ceremony.

In Search of Real Behind-the-Scenes?

We kept the store launch raw, real, and as unfiltered as possible.
From laying out paintings at 2 AM to fixing signage, from taping the trial room boards to framing the deity photos we wanted you to see it all.

It was like a college project all over again. But this time, the classroom was a store, and the exam was making it open on time!

We shared the journey on Instagram — not just the perfect reels, but also the tired moments, the funny bits, and the little wins.

Beautiful wide-angle image of The Nesavu Erode store, with all store staff members standing near the display counters — capturing the full store interior and vibrant ambiance.

In Search of Erode’s Own Kidswear Destination?

Here’s where to find us:
50/2, 7th Street, near Shankar Mahal Parking, Sangu Nagar, Palayapalayam, Erode, Tamil Nadu 638011

We’re easy to reach, easier to shop from, and happiest when you bring your family in.

Uma Balajee, Co-founder of The Nesavu, captured in a beautiful candid moment during the Erode store opening.

Danvanth Balajee, son of The Nesavu founders, proudly showing a beautifully designed kids’ shirt during the Erode store opening.

Beautiful window display at The Nesavu Erode store during the opening, featuring vibrant ethnic kidswear arranged aesthetically to welcome customers.

In Search of Why We Do What We Do?

We’re parents too. And every time we faced an event with no time to tailor, or saw our child squirm in stiff clothes, we wondered why not fix this?

The Nesavu was born from that question.

And now, in Erode, we hope to become your go-to space for kids' Indian and casual wear.
No fluff. Just thoughtful clothes, stitched with care, and a store that feels like an extension of your home.

A beautiful group photo with The Nesavu team members, captured during the Erode store opening — celebrating the collective effort behind the milestone.

Family photo of The Nesavu founders during the Erode store opening — featuring C.S. Balajee (Founder), Uma Balajee (Co-founder), captured during a proud milestone moment looking on to The Nesavu Story Board.

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