✨ Why We Started The Nesavu

A journey stitched with love, belief, and the joy of celebrating childhood.

🧶 From Fabric to Future  Where It All Began

Some stories don’t start with a business plan. They start at home-with a feeling, a memory, a moment that changes everything.

For us, that moment came in 2015.
But really, the threads were woven long before.

🧒🏽 1990s  Born Into the World of Textiles

• Balajee grew up in Coimbatore, often found sketching after school while the family’s textile business buzzed around him.

• Uma grew up in Vembadithalam-a small weaving village, where yarns and looms were part of daily life.

Even back then, textiles weren’t just around us.
They were part of us.

📚 2005–2008  Choosing a Different Path

• Uma pursued her Diploma in Textile Technology-breaking the norm, choosing passion over predictability.

• Balajee studied Designing and Weaving.

Two different journeys, one shared direction  a deep-rooted love for fabric and form.

❤️ 2008–2011  When Paths Crossed

We met as classmates at PSG College of Technology.

He brought creativity. She brought clarity.
A shared love for textiles became the beginning of everything-friendship, love, and a future vision.

💍 23 May 2012  Tied by Threads and Dreams

We got married.
And while life moved forward, one dream quietly lingered
“One day, let’s build something meaningful together.”

👶 25 July 2015  The Moment That Changed Everything

Our son, Danvanth, was born.
Nine days later came his naming ceremony. We needed something traditional. Soft. Festive.

But we found… nothing.

Despite working in fashion, the market had no 

• Ready-to-wear traditional outfits for newborns

• Soft fabrics for delicate skin

• Hassle-free options for new parents

So we stitched something ourselves-exhausted, but determined.
And quietly, a seed was planted 

“There has to be a better way for parents like us.”

🌱 2017  The Seed Becomes a Name

We called it The Nesavu-which means “weaving” in Tamil.

We registered the brand. Bought the domain.
Still working full-time. Still saving every rupee.
Still believing.

📊 2018  Research Confirms the Need

Our hunch was right-Indian parents were 

• Compromising on quality

• Rushing through last-minute tailoring

• Settling for outdated styles and poor fits

We decided  we’re going to change that.

🚀 31 December 2019  First Drop, First Win

Our 12-piece capsule collection debuted at the CODISSIA Expo in Coimbatore.
It sold out.
Strangers became customers. Customers became believers.

🌟 2020  Recognition… and a Challenge

• We showcased our full line at Miniroo Expo.

• We won Kidstoppress “Emerging Brand.”

• But just as things took off, COVID hit.

New warehouse. Frozen inventory. Mounting bills.
But we didn’t give up.

🏬 2020–2021  Small Stores, Big Dreams

• 30 Oct 2020  First studio-store in Salem (500 sq.ft)

• 16 April 2021  Tirupur store opens-on Uma’s birthday

• 22 July 2021  Coimbatore store opens in a rented house. Shop in the front, warehouse in the back.

We worked in shifts. We packed orders by hand.
We kept going.

📦 2021–2022  First Big Breaks

• Exhibited in Chennai, Hyderabad, Bangalore

• Shipped our first bulk U.S. order-80 hand-packed pieces

• Expanded Coimbatore store into a full-fledged flagship

• Built a 50-member team that shared our dream

👗 2022–2023  More Styles, More Smiles

From lehenga cholis to boys' dhoti sets and Indo-westerns, our collections grew.
So did our community 

• 300K+ Instagram followers

• 50,000+ families dressed in Nesavu joy

• 6 April 2023  Won Best Indian Kidswear Brand from Kidstoppress

🌍 2023  Our Culture Goes Global

• 23 July 2023  Received a large international order from a non-Indian customer

• A gentle reminder-our heritage speaks a universal language

🔥 2024  Moments That Melt the Heart

• 16 April 2024  Held our biggest flash sale-520 orders in one hour

• Felt the same rush we did in 2019, only bigger

❤️ Giving Back  Always Our “Why”

We never forgot where it all started-with a newborn.

That’s why we 

• Donate newborn outfits to Coimbatore Government Hospital

• Gift traditional dresses to tribal families

• Celebrate every single order like it’s our first

Because at The Nesavu, it’s not just business.
It’s heart work.

🧵 The Final Stitch

We didn’t start The Nesavu to build a brand.
We started it because we faced a problem-and knew thousands of other parents were facing it too.

Today, our mission is simple 

To make celebrations easier, more joyful, and filled with meaning.
One thoughtfully designed outfit at a time.

👉 Celebrate childhood the Nesavu way-explore the latest collections at www.thenesavu.com