Weaving a Dream The Nesavu’s Journey of Heart and Heritage

Where It All Started – Childhood, Chaos, and Complementary Strengths

Uma and  balajee didn’t just grow up surrounded by fabric - they were raised by it. Hailing from families rooted in South India’s textile scene, they were the kids who knew how to tell handloom from machine weave before they knew algebra. Both went on to study fashion and design (because of course they did), and while their roots were the same, their strengths couldn’t have been more different.

 balajee? The creative one. He’s got an eye for design that doesn’t miss a thing. Uma? The organized powerhouse. Think marketing, operations, spreadsheets - and a soft spot for textiles that breathe. Together, they were a walking-talking dream team - one sketching wild ideas, the other grounding it with strategy. They didn’t know it yet, but something special was brewing.

The Naming Ceremony That Started It All (2015)

It all clicked in 2015. New parents. Baby naming ceremony coming up. And Uma’s out hunting for an outfit that’s equal parts “aww-worthy” and baby-skin-friendly. Spoiler: She didn’t find it.

She found overpriced custom stuff, and store-bought outfits that were - well - meh. Stiff fabric, weird cuts, and zero comfort. That frustration hit hard. If they, with design degrees and fabric know-how, couldn’t find something festive and comfy for their son, what about every other parent out there?

So right there, in the middle of rituals, gifts, and sleepy baby yawns, the first spark of The Nesavu was born. It wasn’t even a “business plan” yet. Just a mom’s gut feeling - and a quiet, powerful thought: There has to be a better way.

Before The Nesavu, There Was Kimi Girl (2013)

But let’s rewind a bit. The whole idea of blending traditional textiles with modern use wasn’t new to Uma and  balajee. Back in 2013, they’d already dipped their toes into entrepreneurship with a handcrafted handbag line called Kimi Girl.

It was small-batch, artisan-made, and full of charm - purses, totes, clutches, all celebrating Indian craft. They worked with weavers directly. They didn’t believe in mass production. That early chapter gave them so many lessons - how to work with artisans, how to keep quality consistent, and most importantly, how to build a brand with soul.

All those lessons quietly laid the foundation for what would come next.

Enter: The Nesavu (2017–2019)

In 2017, they finally made it official. The Nesavu was born as a brand name - fittingly, “Nesavu” means “weaving” in Tamil. It took two more years of planning, testing, parenting, and LOTS of late nights before they were ready to go live.

With a team of just 3–5 people, Uma and  balajee wore every hat. Sketching, sourcing, tailoring, packaging - you name it. They launched their first kids’ collection in December 2019 at the Coimbatore Shopping Festival, with a humble booth at the CODISSIA Trade Fair Complex.

They had silk frocks, pattu pavadais, accessories, even a few leftover bags from Kimi Girl. And the response? It blew them away. Parents got it. Kids twirled in the trial outfits. Strangers stopped to ask about fabric. And just like that, The Nesavu had its first fans.

Then Came 2020… and a Plot Twist

Right after that amazing debut, something wild happened - they won the Best Designer Kids’ Wear Brand 2019 award. A huge honor, especially for a brand that had barely gotten started.

And then? The pandemic hit.

No stores. No expos. No deliveries. Everything stopped.

For a small, bootstrapped business that ran on community events and word-of-mouth, it was a gut punch. But Uma and  balajee didn’t hit pause. They shifted online. Built up social media. Took care of every single order with their tiny team - even when it meant packing and shipping stuff themselves.

They kept showing up. And slowly, it worked.

Bouncing Back, One Store at a Time

Once things settled post-pandemic, Uma and Balajee took a bold step - they opened their first flagship kidswear boutique in Salem in October 2020. Yep, in the middle of all the uncertainty. But the parents of Salem? Showed up with full hearts and big smiles. It gave them the push they needed.

By April 2021, Tiruppur joined the family. The store launch was full of hugs, laughter, and proud tears - local business owners, families, friends, all turning up. Back home in Coimbatore, they opened a charming little showroom in Tatabad, close to where it all began. No investors, no big bank loans. Just slow, steady, honest growth - fueled by earnings and sleepless nights.

Uma still talks about those late-night fabric decisions she’d make after putting their son to bed. Feeling the “mom guilt,” worrying about what might go wrong, but doing it anyway - with Balajee cheering her on every step.

She jokes, “It takes a village to raise a child, but if you run a business with one, you probably need an entire country.” And honestly? She’s not wrong.

Taking Nesavu to More Towns (And Hearts)

From Salem to Tiruppur and now Erode (opened in April 2025), every new store brought The Nesavu a little closer to the communities that had been cheering them on since day one. Parents could finally walk into a store and feel the fabrics in person. Kids could try on their favourite styles - little sherwanis, twirly lehengas, cotton kurta sets, and more.

They also kept popping up at shopping festivals, school fairs, and cultural events. Each stall was a mini celebration - with sparkly dresses, smiling faces, and feedback that helped shape future collections.

Piece by piece, the brand grew. Not by going viral overnight, but by building trust family by family, outfit by outfit.

Celebrating Every Milestone (Big and Small)

The collection? Started with a few silk frocks and pattu skirts. Now? It includes:

• Girls' lehenga cholis, half-sarees, sharara sets, party frocks

• Boys' kurta-pajamas, dhotis, sherwanis, linen shirts

• Casual cotton dresses, jumpsuits, and even nightwear

• And yes, coordinating sibling sets because #FestiveGoals

They created clothes that looked like heirlooms but felt like pyjamas. Clothes kids actually wanted to wear.

 

The team behind it? Went from just Uma, Balajee, and a couple of multitaskers to 50+ team members. Tailors, designers, store managers - many of them local women who started shy but grew into stars with training, trust, and time.

The reach? Orders started pouring in from across India… and then abroad. That first international order? Uma and Balajee danced in the living room. Now, Nesavu ships to the USA, Canada, the Middle East, and more - taking a little piece of home to Indian families overseas.

The community? 300K+ strong on Instagram. Parents tagging them in photos. Kids smiling in stories. Some followers turned brand cheerleaders. It’s more than social media - it’s a support system.

The recognition? Awards came in. Magazine features. Shout-outs as a standout “mompreneur” story. None of it was expected, but all of it meant a lot.

What Makes Nesavu, Nesavu

They’ve kept a few promises from day one:

🎨 Small-batch love: No mass production. No corner-cutting. Every piece is made in limited numbers, crafted like it actually matters - because it does.

👶 Kid-first always: Soft linings. Breathable fabrics. Cuts that move with your child. If their own son says “itchy,” it’s back to the drawing board. Always.

📏 Indian sizes, not guesswork: Uma created a size chart just for Indian kids - because let’s face it, the generic ones never fit right. Less alteration, more playtime.

✨ Quality you can feel: Zippers backed with soft fabric. Neat seams. Stitches that don’t unravel after one wash. Each outfit gets checked, then double-checked.

🌸 Culture with a modern twist: Inspired by real childhoods, not museum pieces. A zari border here, a Kanchi vibe there - mixed with easy wearability.

Giving Back, Quietly But Consistently

This brand isn’t just about clothes. Uma and Balajee believe in giving back to the same community that gave them so much.

On Mother’s Day 2024, they donated 110 silk frocks to newborn baby girls at a government hospital in Coimbatore. It wasn’t a PR stunt - it was pure gratitude.

They quietly support local charities, cultural events, and kids in need. And in-house? They’ve built a team that lifts each other up. Many of their early hires - especially women - have gone from nervous beginners to leaders.

When you buy from Nesavu, you’re supporting more than a brand. You’re backing a whole ecosystem - tailors, weavers, artisans, shop staff - many of whom now have a stable, dignified income because of this work.

Looking Ahead (With Butterflies and Big Dreams)

The Erode store opening was huge - but it’s just the beginning. Uma and Balajee dream of bringing Nesavu to every big city in India - so no parent has to hunt high and low for that one outfit their kid will actually enjoy wearing.

They're also cooking up:

• Organic baby basics

• Festive maternity wear to match your little one

• Toys, books, and accessories that carry forward Indian stories

They want to create a full world around the Indian childhood - without losing that personal touch.

On the tech side, there’s talk of:

• Virtual store tours

• A “dress-your-kid” avatar platform

• A loyalty program for all you serial shoppers

But no matter how far they go, their mission stays the same: Make kids shine brighter in clothes that feel like home.

They still write thank-you notes by hand. Still remember returning customers' kids by name. Still get choked up when they see a child twirling in a Nesavu lehenga.

In the End?

The Nesavu isn’t just Uma and Balajee’s story anymore. It’s yours. It’s every parent who picked comfort over chaos. Every grandparent who saw an old saree reborn. Every kid who smiled instead of squirmed.

This is what happens when you stitch together dreams, culture, and a whole lot of love. One outfit at a time.